Yes, face masks work when formulated with effective ingredients and used correctly. They deliver concentrated ingredients to skin in an intensive treatment format, helping with specific concerns like hydration, brightening, or purifying. However, consistent daily skincare routine is more important for long-term results.

Use a face mask 1-2 times per week for best results. For hydrating masks you can safely use them up to 3 times weekly, while clarifying or exfoliating masks should be limited to once weekly to avoid over-treating the skin.

Yes, exfoliating is beneficial for skin as it removes dead cells, unclogs pores, and improves cell turnover. Regular, gentle exfoliation helps brighten skin, smooth texture, and allows other skincare products to penetrate better. However, it's important not to over-exfoliate as this can damage your skin barrier.

Both remove dead skin cells, while exfoliating uses physical scrubs or gentle acids to buff away surface cells immediately. Peeling uses stronger chemical formulas that cause the skin to shed more deeply over several days. Exfoliation is gentler and more suitable for regular use, while peeling is a more intensive treatment.

Both exfoliation and face masks serve different purposes in your skincare routine. Regular gentle exfoliation helps maintain healthy skin cell turnover, while face masks provide targeted intensive treatments for specific skin concerns. They complement each other rather than compete, each playing a valuable role in skin health.

Always exfoliate before applying a face mask - this sequence helps remove dead skin cells first, allowing the mask's beneficial ingredients to penetrate more effectively. After your mask, continue with your regular skincare routine.

Before exfoliating, cleanse your skin thoroughly. After exfoliating, apply hydrating and soothing products like a calming toner or essence, followed by serum and moisturizer. Always finish with sunscreen during the day as exfoliation can make skin more sensitive to UV rays.

Yes, AHAs (Alpha Hydroxy Acids) are gentle chemical exfoliants that dissolve dead skin cells, improve texture, reduce fine lines, and boost cell turnover. They're safe at low concentrations and help reveal brighter, smoother skin. For sensitive skin, choose products with lower concentrations (2-5%) to avoid irritation while still getting benefits.